If you're an actor getting new headshots, you've probably heard the terms "theatrical" and "commercial" thrown around. But what's the actual difference, and do you really need both?
Short answer: yes, you probably do. Here's why.
The Commercial Look
The commercial look is warm, friendly, and approachable. It says, "I'm the person next door. I'm relatable. Put me in your ad."
What they look like:
- Big, genuine smile (teeth showing)
- Bright, even lighting
- Clean, simple wardrobe (solid colors, casual-professional)
- Warm, inviting expression
- Light or neutral background
Where they're used:
- Commercial auditions (TV ads, print ads, web content)
- Hosting and presenting roles
- Comedy roles
- "Everyday person" casting calls
If you're going out for the parent in a cereal commercial, the friendly doctor in a pharma ad, or the coworker in a workplace training video, this is the headshot you're submitting.
The Theatrical Look
The theatrical look is more intense, more specific, and more character-driven. It says, "I have depth. I have range. I can carry a scene."
What they look like:
- Subtle or no smile, just a strong and direct gaze
- More dramatic lighting (can include shadow and contrast)
- Wardrobe that suggests a character or world
- Confident, grounded expression
- Darker or more textured backgrounds
Where they're used:
- Film and television drama auditions
- Theater submissions
- Dramatic or serious roles
- Character-driven casting
If you're going out for a detective, a lawyer, a grieving parent, or any role that requires emotional weight, this is your shot.
Why You Need Both
Casting directors and agents expect to see both looks in your portfolio. If you only have a commercial headshot, you won't get called in for dramatic roles, and vice versa. Having both types shows range and tells casting directors you understand the industry.
Most actors I work with shoot 3 to 5 different looks in a single session:
- 1 or 2 commercial looks (different outfits, big smiles)
- 1 or 2 theatrical looks (different intensity levels)
- 1 wild card (a specific character type, a unique look, something that sets you apart)
What About Self-Tapes?
Your headshot gets you in the door. Your self-tape gets you the callback. But here's the thing. Casting directors form their first impression from your headshot before they ever hit play on your tape. If your headshot doesn't match the role, they might not watch at all.
An updated, well-shot headshot that accurately represents how you look right now is non-negotiable.
Common Mistakes Actors Make
1. Over-retouching
Your headshot needs to look like you when you walk into the audition room. Heavy retouching, skin smoothing, and dramatic filters create an expectation you can't meet in person, and casting directors notice immediately.
2. Using the Same Headshot for Everything
A single headshot limits you to a single type. If you're a character actor submitting the same smiling commercial shot for dramatic roles, you're leaving callbacks on the table.
3. Waiting Too Long to Update
If you've changed your hair, lost or gained weight, aged noticeably, or just look different than your headshot, update it. Casting directors who feel misled won't call you back.
4. Shooting with a Non-Headshot Photographer
Portrait photography and headshot photography are different skills. A great wedding photographer isn't necessarily great at actor headshots. You want someone who understands the casting industry, knows what agents and CDs look for, and can coach you through expressions.
What About a Corporate Headshot?
Both looks above are actor headshots. A corporate headshot is a different animal entirely, built for a different room and a different decision.
If you act and you also need something for LinkedIn, that's worth understanding before you book. I wrote it up separately in corporate headshots vs actor headshots.
The short version, you can shoot all of it in one session, but one photo can't do both jobs.
What to Expect in a Session with Me
I work with actors at all levels, from first headshots to seasoned performers refreshing their portfolio. Here's how I approach it:
- Pre-session consultation, we talk about your casting types, your goals, and what looks you want to capture
- Coaching through expressions, I direct you through every look, so you don't have to figure out "what to do with your face"
- Tethered shooting, you see your images on screen in real time during the session, so you know exactly what you're getting
- Quick turnaround, retouched finals delivered within 48 hours
Check out some of my recent actor headshot work to see the range of looks we achieve in a single session.
View actor headshot packages or book your session.
Not sure what to bring or how to prepare? Download my free actor headshot guide. It covers wardrobe for theatrical vs commercial looks, how to use your eyes on camera, and what casting directors actually look for.