Jose Lara Photography
The Actor Headshot
Guide
What casting directors actually look for — and how to show up ready to book the role.
02 · The Two Types
Theatrical vs Commercial — Know the Difference
Bringing the wrong headshot to an audition can get you passed over before you open your mouth. Here's exactly what each type communicates.
Type 01
Theatrical
Intense, emotionally present, and specific. Shows depth and range. The goal is to make a casting director feel something — curiosity, tension, empathy.
Type 02
Commercial
Warm, approachable, and relatable. Shows your likability. The goal is to make a casting director think "I'd buy something from this person" or "I'd trust them."
Pro Tip from Jose
"Most actors need both. We can capture theatrical and commercial looks in a single session — it just takes a wardrobe change and a shift in energy. Come prepared for both and you leave with a full kit."
03 · Wardrobe
Wardrobe for Actors Is Different
Business headshot rules don't apply here. Your wardrobe should reflect your type and support the look — not distract from your face.
For Theatrical
Darker, More Dramatic
Deep colors — navy, charcoal, black, burgundy. Simple necklines that frame your face. Fitted but not costume-y. The outfit should disappear so your eyes and expression take over.
For Commercial
Approachable & Bright
Medium tones, slightly warmer. A pop of color works here. Casual but clean — think what a likable character on a sitcom would wear. Avoid anything that reads as "trying too hard."
Always Avoid
These Kill the Shot
Busy patterns, large logos, neon colors, and anything that competes with your face. Also avoid anything that strongly codes as a specific character — casting directors want to see you, not a costume.
How Many Outfits
Bring 3 to 4
One theatrical look, one commercial look, and one or two extras that reflect your type. Bring options — we'll decide together before we shoot. More choices = better final images.
Pro Tip from Jose
"When in doubt, bring it anyway. I'd rather you bring five outfits and we choose the best two than limit your options. The worst outfit often surprises you on camera — in a good way."
04 · Expression
Your Eyes Are the Headshot
Casting directors spend about 3 seconds on a headshot. What makes them stop and look longer is almost always the eyes.
05 · Using Your Headshots
Where to Use Each Type
Getting great headshots is only half the work. Using the right one in the right place is what actually gets you in the room.
Pro Tip from Jose
"Your headshot is your first audition. If casting doesn't call you in based on the photo, you never get the chance to read. Treat it like the most important tool in your career — because it is."
Ready to Book Your
Actor Headshots?
Sessions start at $349. I coach every client through expression and posing. Same-day previews included.
✓ Professional: $499 · 3 retouched images
✓ Executive: $649 · 5 retouched images
✓ Theatrical + commercial looks in one session
✓ Expert expression and posing coaching
@joselaraphotography · joselaraphotography.com