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Individual Outreach
Touch 1 — Realtor
Personal brand play — top agents don't look average
Touch 1 — Mortgage Broker
Credibility + personal brand for financial professionals
Team Emails
Touch 1 — Cold Outreach
First contact — problem + link to headshot day
Touch 1 — Cold (Call CTA)
First contact — asks for a 5-min call, no link
Touch 1 — Voucher Angle
Coordination problem + voucher solution + call ask
Touch 1 — Established Brand
They already have good photos
Touch 1 — Medical / Dental
Patient-trust angle + Carson & Acasio proof point
Warm Proposal Follow-Up
Already spoke on the phone — send the formal proposal you promised
Inquiry Response
They reached out to you
Touch 2 — Follow-Up
Add proof — recent client story
Touch 3 — Breakup
Last note — leave the door open
Restart — Gone Cold (60+ days)
Re-engage after months of silence — soft restart, not a 4th touch in the old sequence
LinkedIn DMs — Individual Sessions
New Role / Promotion
They just changed jobs or got promoted
New Business / Launch
They started a business or went independent
Outdated Photo
Their profile photo needs an upgrade
Mutual Connection
You share a connection or group
Existing Connection
Already connected — no specific trigger
Silent Connection
Accepted your request, never replied to your thanks-for-connecting note
LinkedIn Follow-Up
Circle back on a previous DM
Include Signature
Turn on for LinkedIn InMail
Add an email address in the To field above and Gmail will fill it in for you.