Google Ads API Tool

What this app is

This is an internal reporting and account-management tool built and used by Jose Lara Photography, a sole-proprietor commercial photography business based in Camarillo, California. It connects to a single Google Ads account — this business's own account — and is not a commercial product, is not distributed, and is not used by any other advertiser.

What it does

• Retrieves campaign, ad group, and keyword performance data from the Google Ads account for reporting alongside this business's existing Google Analytics 4 data.
• Reconciles Google Ads reporting with a real, already-implemented GA4 purchase conversion event, which records the actual dollar value of each completed, paid photography session booking.
• Manages keywords, negative keywords, and bid adjustments for this account, in place of making those same edits manually in the Google Ads web interface.

Who uses it

The sole user of this tool is the business owner. It is not intended for use by any other advertiser, agency, or third party, and there are no plans to distribute, resell, or otherwise make it available outside of this single business.

Data handling

Only data belonging to this single, owned Google Ads account is accessed. No data from other advertisers is accessed or stored. Data retrieved from the API is used solely for internal reporting and account management for this business.

Contact

Questions about this application can be sent to joselara@joselaraphotography.com.